Measure. Analyze. Refine. Succeed. l Vovici Webinars & Webcasts l Vovici

Vovici Webinars

Measure. Analyze. Refine. Succeed.

In this webinar, Harte-Hanks & Vovici test results of online & web surveysBeing a marketing services organization, Harte-Hanks leverages the Vovici platform for innovative research techniques that help evaluate the marketing effort and refine aspects of our campaign to enable higher returns on our client's investment. This webinar delves into two specific areas of web research: online creative concept testing and multi-faceted direct mail effectiveness.

People often think of qualitative approaches such as focus groups or in-depth interviews when they think of "testing" creative concepts, but this webinar will show how web-based research can be used to pick apart the elements that are working as well as identifying what is confusing and detracting from the ad.

Learn fresh ideas regarding how web surveys can garnish valuable marketing insight and how to implement some of these learnings for your own organization's efforts.

Speakers
Sean Bridge
VP, Market Research
The Agency
Inside Harte-Hanks		 Dave Capuano
VP, Marketing
Vovici


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