Vovici Webinars
Voice of the Customer in Surround Sound
Almost every company listens to customers through surveys (98% of firms, according to Gartner). But each department listens on its own. It is as if you are watching your customers on an analog TV with mono audio. You could be watching your customers on a high-definition flat screen TV with Surround Sound.
Don’t worry. Chances are your competitors aren’t listening to the Voice of the Customer (VOC) in Surround Sound yet either.
Which presents you with an opportunity. Companies with a 360-degree VOC listening program are more likely to have highly loyal customers (0.41 positive correlation, according to Vovici/CGA research). Put a VOC program in place to begin keeping more of your customers than ever before.