Great products are grounded in an understanding of market problems. Exploring the role of market and customer feedback in driving innovative products, Scott Blacker of Vovici and Steve Johnson of Pragmatic Marketing look at how research can support your product decisions. Which research tools are best for which steps of the innovation process? When do you use qualitative and when to use quantitative? And which customers do you listen to?
This webinar was designed for product managers, product marketing managers, marketers, and others who want to understand the best practices in creating innovative, market-leading products.
Director, Product Management